Work / Communications

Communications

Make complex information clear.

Generating content is easy. Knowing what should go public is harder.

EvidenceAudience Growth

3,161 → 44K+Facebook audience · 2015–2022

Results

Clear Words. Good Judgment.

Turned emergencies, data, community programs, and complex issues into communication people could understand and act on.

OutcomePeople were more likely to respond positively to RPD or its communication instead of simply reacting to the incident. Across six full years and 110,714 analyzed Facebook comments, non-news posts drew 37.9% positive response vs. 25.6% for news releases. The positive-response gap nearly doubled, from 7.5 percentage points in 2016–2018 to 14.1 points in 2019–2021, while negative response remained essentially flat at under 2%.

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EvidenceCommunications

46+Carr Fire public updates

When Things Move Fast

Emergency Information

Turned fast-moving emergency details into a steady sequence of public updates people could follow and use.

OutcomeSustained public-information coverage included 46 or more Carr Fire posts and 17 Zogg Fire updates.

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EvidenceCommunications

01Organize the known facts

02Explain the case clearly

03Give useful information a route in

One public path through complex case material.

Cold Case Public Resource

Organized difficult case information into a clear public resource built for understanding and useful response.

OutcomeCase histories, supporting material, and a route for relevant information were brought into one understandable public path.

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